Special Ends In :

Purposeful is your complete step-by-step system to clarify your calling, design your purpose-driven business, and set yourself up for real, lasting success... Even if you’re just starting out, feel trapped in your current circumstances, have no idea what your purpose is, and aren’t particularly spiritual.
Dear Coaches and Creative Entrepreneurs At The Beginning Of Your Business-Building Journey:

I have a quick question: Are you 100% certain on the next best step you need to take to grow your business?
(Ha! I can almost hear you snorting into your morning cup of chai from here!)

If you answered no, don’t worry lady, you’re definitely not alone. In fact, the majority of women coaches and creatives that I speak with who are just starting out in business tell me confusion, self-doubt and anxiety about exactly what to do next to bring to life the business of their dreams runs supreme.  
Can you relate?

A few years after starting my first business, a successful management consulting firm, a chronic spinal problem meant I was forced to spend years in bed. Life as I knew it changed dramatically. 

Let me tell you: when you’re forced to spend 2 and a half years mainly in bed, you find out exactly who you are and what you’re made of.

I realised that in my entire career, I had NOT ONCE considered what would personally fulfill me.  It had never even crossed my mind to examine what I stood for or what my work meant... Instead, I’d just spent all my time focusing on being the good girl and aiming ever higher — ticking off goals, but never figuring out who I really was and what I was here for.


Operation Self-Discovery began. I worked with coaches, I researched, and read everything I could get my hands on.  I also started asking myself some tough questions — digging ever deeper and discarding the superficial stuff, ‘til I uncovered what I was sure was my truth.
Then I took everything I’d discovered — all the hard won insights and game-changing aha’s — and married them with the business expertise I've developed through my work as a coach, consultant and professional services business owner over the past 15 years to take the essence of those lofty visions and turn them into a solid purpose-driven business. 

The result is Purposeful — a complete system made up of 5 core parts and an avalanche of practical activities and tips that lead you step-by-step to uncovering your perfect purpose-driven business… so that you can finally make your mark, make a difference, and make the income you desire.

Imagine what that could mean for your business (and well, for EVERYTHING!). Did you just feel massive relief, right?

Getting uber clear on my calling changed everything.

Since then I’ve gone behind the velvet rope in of hundreds of female-owned businesses, delved into how they work, and sifted through the processes that have got them to where they are. 

I’ve helped incredible clients, built a global community of likeminded women (many thousands strong, and growing every day). I’ve been featured in international publications and big-time blogs. I’ve connected with soul sisters around the world, and I’ve earned some hefty moolah along the way.

And the result is...

And because of that, they get easily distracted, lose sight of their greater vision,
get stuck in crippling doubt and insecurity, burn out and lose momentum
in their business. 

The thing is, if you want a business that supports and serves you, you need to get to the heart of what you want, and then know how to bring it to life it in your day-to-day business. This is so essential, and yet hardly anyone does it.
Does this sound familiar?
If you’re anything like I was starting out, you’re ready + raring to take the leap. You’ve been kicking it in the corporate world for way too long (or the job you took as a short term ‘it’ll do for now’ side gig 3 years ago!) and you’re aching for more. You want to pour yourself into a business that matters to you, bring passion to your work, and fund your lifestyle. Over climbing a ladder you don’t even care about? I feel you!

 When a newbie entrepreneur is getting their business off the ground, most immediately focus on external stuff that seems important: their social media presence, their email list, their offer, their branding, etc.   

They attempt to follow their coach’s business model (or follow the same path as their favourite biz-muse or big-time blogger), and drive themselves into the ground doing all the things they’re ‘supposed’ to be doing.   

Then, when the results don’t roll in, they don’t stop. They push harder and harder, slaving away to get whatever it is they’re seeking (the cool clients, the 6-figure success, the lifestyle freedom, whatever) until they’re totally burned out. 

(And even if you look great on paper, you won’t be fulfilled… because you’re never aligned with what’s most important to you.)
I bet you intuitively know overwhelm, copy-catting, pushing and shoving towards your goals doesn’t create a business you love. 

What does?

Finding and being led by your underlying WHY, every step of the way.

It’s the ONLY way to ever consistently experience that pumped-to-jump-out-of-bed, excited-to-sit-at-your-desk, holy-smokes-I’m-in-love-with-my-business, pinch-me-is-this-true feeling you’ve been craving.

But this isn’t just about getting all warm and fuzzy. 

This is about getting results too.   

If you want to magnetically attract loyal clients, raving fans, an engaged (and rapidly growing) community, and plenty of moolah... 

Not being 100% clear on your purpose in business is like going on a trip to some place you’ve never been without a map. You might start out ok, but who the hell knows where you’ll end up!

FACT: Businesses with a rock-solid WHY have a proven edge over their peers. They have stronger market differentiation, super loyal customers, more raving fans, highly engaged communities, and a distinct competitive advantage. (Unlike price, it’s hard to compete on purpose!).

ANOTHER FACT: ​Research shows that people who unearth and go after their purpose experience more meaning in their life as a whole. They’re happier, healthier, and just overall feel better. 

Don’t know what your purpose is exactly, or how to design a successful purpose-driven business? It’s not your fault.  

In fact, this is something that successful entrepreneurs and most business coaches almost never talk about.  

There’s so much crazy misinformation out there about what will take our business to the next level.  

So instead of getting clear on our WHY and building the perfect business for us from the get go, we jump into figuring out who our ideal clients are, how to design our perfect offer, set sales targets, master Facebook ads, setting up our blog, learning how to speak from the stage… or one of the other millions of competing action items we’re told to focus on.
Creating a business you love that makes money, and feels amazing to lead is entirely possible. In fact, my approach to building a thriving purpose-driven business easier than you think. And I can help.
It all begins with identifying and focusing on your purpose.
The truth is you’re here for a reason. And by clarifying (and staying focused on) your calling, you’ll be able to more easily create the purpose-driven business of your dreams — one that brings you money AND meaning.
"Dr Kate Byrne is the 'real deal' in the business coaching world.  Oodles of business, marketing and communication qualifications = tick.  A successful, thriving coaching business = tick.  Everything Kate does is of such high quality and high integrity.  

She will help you become the best business version of yourself that you've always known was inside you, but has yet to come out.  

Jump on board and work with her - you won't regret it for a minute."

Julie Parker

"Kate is a gifted business strategist and PR maven.  Hire her brain for your business.  Now.  

The amount of clarity, smartness, insight + actionable steps she'll give you will steer your business boat in just the direction you need it to go."

Leonie Dawson

"It goes without saying, Kate is a blinding light in the world of entrepreneurship.  Her advice is grounded, authentic, and most importantly, damn useful.  When she teaches, you listen up, because you know you're getting the stuff that actually works.

With a genius combination of high-impact, easy-to-action strategies and that signature 'Betty Means Biz' style and swagger woven through every element, I have no hesitation in saying - this ecourse is exceptional"

Rachel MacDonald


When it comes to creating a thriving, purpose-driven business you love, you only need to do 3 things:
Step 1 ::
Reflect on exactly who you are: your aspirations, your strengths, your expertise, your callings and your preferences.
Step 2 :: 
Take those insights and create a clear blueprint that infuses ‘em into every part of your business.
Step 3 :: 
Set up the environment, systems and routines to help you stay focused and bring your purpose-driven business to life erryday.
Everything else flows from there:

The success you’ve been seeking
The money you’ve been chasing
The sky-high results you’ve been searching for....

Are you ready to make it happen?

This webinar is designed to jumpstart your journey. In it I walk you through the essentials of unpacking your purpose and planning your success. We’ll get into the reason your WHY is so important, how it can impact your biz, what you need to watch out for, and how to get the most out of this program. 

You’ll learn:

- How each chapter works (and what you need to focus on first)
- The common fears and FAQs that always crop up (“Help, my purpose feels too big/ too scary/ too shallow!”)
- What to do if you get stuck along the way
- My secrets for stepping outside your comfort zone and fast-tracking your progress

​To create a truly fulfilling future, you’ve got to start by getting clear on your past. By delving into your history with curiosity and compassion, you’ll find that the tiny breadcrumbs you’ve left behind can shine a blazing spotlight on the right path moving forwards. 

In this chapter, you’ll uncover:

- How to decipher the meaning behind your key memories and sharpen your sense of self
- Why you need, and how to create, a personal history map
- What your past work experiences reveal about your strengths and working style
- The common themes underlying your biggest milestones (and what they reveal about you)


​If you want to get intentional about creating your future, you have to envision it first. This step is truly powerful for bringing your deepest aspirations to the fore – both personal and professional. (And heads up: this is not visioning like you’ve seen it before.) 

You’ll learn:

- How to tune in to your inner sage and hear her wisdom (including a professionally recorded audio track to guide you along the way)
- How to cut through the fog and uncertainty, and bring into focus the things that will actually fulfil you
- The best way to deconstruct your hopes, dreams and aspirations and use them as signposts towards your true mission
- How to amplify your visualisations, follow your energy, and unravel the threads of your purpose


By now, you’ll have amassed a whole lot of raw data and red-hot realisations. This is where we start mining those insights for the underlying patterns and themes behind them, so that you can get to the heart and soul of you. By the end of this chapter, you’ll have figured out your relationship with fulfilment, and homed in on your big, beautiful purpose. 

You’ll learn: 

- What lights you up (and why) and how that relates to your mission
- The truth about what drives you and how to decode your motivational patterns
- The key values that will help you be your most purposeful self
- My secrets on getting clarity around your true calling when you’re utterly confused. (Multipassionates, this one’s for you!)
All our work so far has centered on unearthing your authentic self and clarifying your true mission. Now it’s time to build on those insights and design your perfect business. This is where we start marrying meaning with money and fusing passion with profit in order to create a biz blueprint that takes into account your unique strengths, values, and expertise. 

You’ll learn: 

- How to monetise your purpose in a way that’s meaningful for YOU
- How to get clear on, and best serve, your ideal clients (so you can attract more of the right ones and build a devoted following)
- Exactly what you MUST consider when crafting your unique biz blueprint
- How to ensure your business is structured in a way that supports and nourishes your why and makes you feel fulfilled
In this final chapter, we delve into a whole range of tips and techniques to keep you focused on your blueprint and bringing your vision to life. We get strategic and results-oriented about the genuinely effective biz practices that will help you live your purpose Every. Single. Day. 

You’ll learn: 

- Key business systems that support great decision-making, goal setting and results tracking (including the go-to tools I use in my own biz)
- How to intentionally create an environment that sets you up for success
- The routines and rituals (daily, weekly, quarterly and yearly) that will help stay aligned and and moving forward with momentum
- How to stay in your zone of genius, prioritise your workload, and outsource the stuff that’s keeping you small

That’s just a taste of everything you’ll discover when you dive into the course materials just minutes from now…

Purposeful is packed with everything you need to get crystal clear on your calling so you can build a purpose-driven business you love. This complete system is super practical, leaves nothing out, and you can get started today.

6+ Hours of Practical Training 
5 Training 
Professionally Designed Workbooks and Worksheets for Every Module
Instant Access 
Training to Kick Off
The 'Meet Your Inner Sage' Meditation Audio (Listen and connect to your inner wisdom anytime, anywhere)
Complete Transcripts
 of the Webinar and
 Audio modules

"The course is packed with amazing, detailed information.  I'm now totally inspired to work and get my eBooked out there!

When you pay for peace of mind and you believe you are hiring an expert, you do have higher expectations on delivery and outcome.  Which Kate more than met!!

Go for it! You won't regret it!"

Rebecca Grainger

"The content is detailed and thorough, and the whole course is meticulous, thought provoking and well designed.

This course is amazing and will transform your business and the way you deliver your services.  I loved it!"

Nicole Carvill

"Since making the changes to my packages and pricing, I've noticed I'm attracting a different type of clientele that feels like a much better fit for me.

My monthly income has increased (and has stayed consistently higher), and I feel like things are really starting to flow."

Laura Dinsell

Plus you get 
lifetime membership!

You get full access for the entire life of the program, so you can come back to Purposeful, get re-inspired and make sure you’re on track, anytime you’d like (and for the record, this baby is one of my flagship programs - it’s not going anywhere!)

"If you’re in business and having trouble getting clear on what you offer, who you offer it to, how to price it or even how to write a services page that sells, this is the course you need. 

Kate has poured so much heart and wisdom into it. She’s created a course that over delivers in every single lesson. She makes it clear, simple and easy to implement every step of the way.
What I love about Kate is she genuinely wants you to succeed and she’s packaged up all of her knowledge and experience to help you rock your business, serve your clients and earn great money in the process. Thank you so much Kate!!"

Sarah Jensen

"If you're ready to take your business to the next level, and get clear on what your offerings for your dreamiest clients are - and start attracting them into your business, then you need to get packaged! 

This course is a practical and thorough approach to positioning your offering in the right way for your dream clients.

It has really helped me position myself as an expert in my field, and allows me to provide next-level support to the women I take through my premium package a lot better than I ever have before.

The process of taking on new clients has become more streamlined, leading to a higher uptake than ever before.

This was a really brilliant course!"

Elle Lynn

"This course was EXTRAORDINARY.

It completely changed the way I now think about my clients and my work.

If you're on the fence about jumping in, do it.  It is worth the full investment.  I'm a fan!

Kate is amazing.  Professional + approachable.  She makes all the concepts really clear."

Claudia Aronowitz


This program is for you if...
// You’re a woman coach, consultant, healer, author, blogger or would-be biz-maven — early on in your business journey 

// You want to get clear on your vision so you can set yourself up for success 

// You started your business to follow your passion (and make some sweet cashola) but you feel trapped by what you’ve created 

// You’re a multi passionate who’s confused about what you should focus on 

// You’re ready to let your entrepreneurial spirit finally soar 

// You’re ready to leave the corporate world behind, but you’re scared about taking the leap 

// You KNOW that now is your time 

// You want to be FULFILLED by your work and feel complete alignment 

// And — quite frankly — you’re sick of doing crap you hate!

If any of that sounds like you, I want to give you a massive bear hug (I think we’re about to become business besties!) and offer you my favourite program to uncover your calling and design a purpose-driven business you adore!
This program is not for you if… You're faint of heart.
For Purposeful to work, you have to as well. Like most transformational programs, this isn’t the kind of thing that you can flick through half-heartedly and then expect results. It requires a commitment to self-discovery, to be honest with yourself, to really doing the work and answering the questions.

I’ve seen countless clients undergo incredible transformations — in themselves and in their businesses — when they’ve worked through the exercises in Purposeful. But the results only come when you get honest with yourself and follow through…
  • A way to find and easily access all the answers that already lie inside of you.
  • A step-by-step approach for “doing the inner work” and “looking inside yourself (you know — all that stuff you hear uber-successful people and big-time biz ladies do to get to the top).
  • A guide to turning what matters most to you into a blueprint to guide your entire business.
Your purpose is like a compass — it keeps you homed in
on your true north.

The blueprint you’ll create inside Purposeful is your destination — it’ll show you where you want to go, why, and how to get there. 

Imagine how unstoppable you’d be in your business if BOTH of them were crystal clear…
THIS is the opportunity I’m sharing with you today!

To be part of the wave of rising star women coaches and creatives who are rocking successful purpose-driven businesses — and having a great time doing it!

I’ve priced Purposeful so it’s affordable for women coaches and creatives at the beginning of their entrepreneurial journey (because you DON’T have to wait to build a purpose-driven business you love!). 

Jump onboard during this special offer and get Purposeful at 50% off RRP!
Have questions?
Contact me via email on kate@bettymeansbusiness.com and I’ll get back to you pronto.
I’ve poured my heart and soul into this program, and I truly believe in the value it provides. That’s why I’m offering a 60 day 100% satisfaction guarantee (yep, that’s DOUBLE the industry standard!). If you buy the program and realise it’s not for you, I’ll give you your money back. It’s as simple as that.

All you have to do is email through your completed worksheets for all the Chapters within 60 days of your purchase, and my team will arrange an immediate refund. (I know this work has the power to change everything for you. That’s why I ask you to actually do the work before you decide if this program isn’t for you.)

I’m sure you won’t need to use this guarantee, but I’m offering it because I want you to feel really confident investing in Purposeful. The expert insights and hard won wisdom I share in this program helped me shape my entire business. It’s changed my life for the better, and I’m confident it can change yours too.

How is the training delivered?
All training materials are delivered digitally via a specially designed private online membership platform.  As soon as your payment is processed, an email will wing its way from Betty Headquarters straight to your inbox welcoming you onboard. This email will contain a special link that will allow you to access and download all the materials, whenever you’re ready for them.
Do I get access to everything at once?
Yessiree – everything will be available to you from the moment you purchase. The idea is that you can get started on discovering your purpose and infusing it into your business right now. Because frankly, who the hell wants to sit around waiting?
Will this work on my Mac, PC, iPad or other mobile device?
Yes. The materials can be downloaded to any laptop or desktop computer, then transferred to a mobile device of your choosing. And if you have any tech issues, my team will be on hand to help.
How long will it take to go through this process?
As with most things in life, you’ll get out of Purposeful what you put in. As a rough guide, spending two hours on each chapter – answering the questions and exploring what comes up – will give you an excellent foundation to hone in on your purpose and create your business blueprint.
What if I don’t have time to go through this now?
No worries, chickadee. Flexibility is this program’s middle name – once you’ve bought Purposeful, you can go through the work whenever you like. In fact, it’s the kind of genuinely useful content that you can come back to year after year to recalibrate and ensure that you’re still on track.
What if I hate it?
I bet you don’t.

I’ve poured my heart and soul – and every ounce of my expertise – into Purposeful. I’m confident that you’ll enjoy the process and get true value out of it, which is why I’m offering my personal happiness guarantee. If you don’t finish the program stoked with what you’ve discovered about yourself and on course to bring your business vision to life, I’ll refund your money. It’s as simple as that. All you have to do is send through an email with all the completed worksheets from all the Chapters within 60 days of your purchase, and my team will arrange a full refund tout de suite.
Will you help me one-on-one?
No, this program doesn’t include one-on-one assistance. At the moment, I’m not accepting any new clients, so this is the best way to get all of my professional insights and expert strategies.
Why is this an online course instead of a 'live' seminar?
Basically, because I believe this work is really important, and I want to share it with as many people as possible, as soon as possible.

The format of Purposeful means that you don’t have to wait another second to recalibrate your business (or figure out where to start). It also means you don’t have to keep up with any predetermined ‘pace’ – you can go as deep as you want to, in whatever time frame suits you.
Can't I just do this by myself/get this info for free reading blogs?
Maybe. There are definitely other tools on the market that will help you envisage where you want to be in your life and how you want to feel. What most of them don’t do is give you the tools and strategies you need to translate those heart-fuelled visions into an actual blueprint for your business. That’s where you’ll experience the most impact from this program, and that’s where Purposeful truly comes into its own.
I haven’t launched my biz yet, but hope to soon. Is this program for me?
YES! Purposeful will guide you through all the important decisions you need to make as you set up your business, so that you can hit the ground running (think: where you should focus your energy, who you should work with, how you should serve them, and how you should structure your schedule). And heads up – figuring out this stuff now, at the beginning stages of your biz, will actually save you a whole lot of time and effort down the track.
Will Purposeful teach me the tech requirements to run my biz?
Nope, that's beyond the scope of this program. This is about doing the potent 'inner' work that will get you the big 'outer' results.
Are payment plans available?
Sure are. Purposeful is available for a one-off payment of $197, or through three instalments of $77. Payments can be made via PayPal and credit card.
Who should I contact if I have more questions?
I’m here for you, lady! If you’ve got any queries shoot them through to kate@bettymeansbusiness.com and either myself or my team will get back to you as soon as possible with the A to your Q.
Have questions?
Contact me via email on kate@bettymeansbusiness.com and I’ll get back to you pronto.
Limited Time Special Ends In:
Today could be huge for you!

If you’re ready to feel fulfilled by how you spend your days, to do the work (and live the life) you’re meant for, to experience more meaning than ever before, to build a business that fully supports you and authentically stands out from the crowd, this is for you…

Don’t waste another minute in a business that doesn’t light you up — you deserve more. 

It’s time to STOP doing work you hate, experience 100% clarity and certainty about your next best step, and START building a business that aligns with your true purpose.

I can’t wait to help you do just that! See you on the inside in just a few minutes,

PS. Trying to decide if Purposeful is right for you? 

Heed that voice inside you that knows it’s your time to step up as the game-changer you’re meant to be, make an impact, live your purpose, and rock your business. Remember your investment is 100% risk free when you get Purposeful now. What are you waiting for?  Join me, get crystal clear on your calling, design a purpose-driven business you love and set yourself up for lasting success, now!

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