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Because winning clients is THE most important first step. When you’re first starting out in business, it feels like there’s heaps to do, but actually, there’s only 1 thing you MUST do - only 1 truly non-negotiable: Win clients.
Until you have clients, you don’t have a business. You just have an expensive, time consuming hobby that keeps you awake at night with the anxiety of wondering if you should give it up and go back to a soul-sucking ‘real job’.
If you’re anything like I was starting out, winning clients is always on your to do list, but something you rarely get around to. I get it: the idea of putting yourself out there and (gulp!) actually talking with potential clients brings up a lot of stuff. It’s confronting, intimidating and totally outside the comfort zone for most of us coaches and creative entrepreneurs. I mean, we were born to help our clients transform their lives, not be salespeople, right? And so instead… it’s easier to pack your days with busy work that feels important - but is far less confronting (think tweaking your website, updating Instagram, setting up a mastermind crew, and aimlessly ‘networking’ in Facebook groups)…
Each night, as you hit the sack disappointed you didn’t get there again today, you try to convince yourself you’ll focus on pro-actively winning clients tomorrow. Even so, somehow the next day is a carbon copy of the one before it: Long days where you work your ass off but don’t actually bring on as many great clients as you want.
Your whole day disappears as you watch Friends and Sex in the City re-runs in the background while working on your website or networking on social media instead of ‘hustling’ for clients (but… eugh, that word ‘hustling’ sounds terrible. Do you *really* want to hustle if it means being sleazy, in your face and salesy with potential clients? Hell no! And what exactly should hustling in your biz look like day to day anyway?).
Secretly you feel ashamed about working so damn hard, but not earning all that much.
You compare yourself to the smiling famous-online industry-leading dames with the gorgeous soul sister crew, who command high prices and attract high profile clients.
Business looks effortless for them. They seem to have raving, never-ending waitlists and plenty of time for middle-of-the-day yoga classes, working on their laptop in beach-side juice bars and making memories with their kids.
You see the gaping difference between where they’re at and your daily struggle… and you wonder:
The cold hard truth is that without clients you don’t have any cash flow. And without cash flow you don’t have a sustainable business. What you DO have is an ocean of stress, plenty of sleepless nights and worry-driven days. The anxiety-fuelled fact that you don’t have all the clients you want - that you’re still not fully booked - is always there weighing on you, even when you try to push the thought to the back of your mind.
If you’ve been working your ass off - writing your eBook, Periscoping like a mofo, updating your Instagram, working on your first eCourse, sharing great content, submitting guest post after guest post to the Huffington Post - but still have a lot of client shaped holes in your schedule, YOU’RE NOT ALONE.
You see, there’s so much crazy misinformation out there these days about what it takes to win the clients you want. Knowing exactly what to do, when to do it and what to prioritise is damn confusing with all the options out there. I’ve seen it over and over with my private clients, incredible women coaches and creatives who are amazing at what they do, stuck, overwhelmed and wracked with self-doubt when it comes to consistently winning clients.
So many of us are confused about exactly what to do - the exact steps to take - to get booked out with great clients, and have been fooled into overcomplicating the shit out of things.
eCourses, eBooks, and passive or more leveraged offers are great, but here’s what others won’t tell you: you need a big list, engaged community, a name in the industry and significant investment (in terms of lead time and moolah) to make them a success. So… depending where you’re at in your business, just because your favourite online biz dame has killed it launching an ecourse doesn’t mean that approach will automatically work for you too.
Especially if you’ve got less than 1,000 or so people on your subscriber list and/or you’re still building a name for yourself in your industry, working with clients 1-on-1 is THE FASTEST way to the cash flow, big pay days and booked out roster you desire. No question about it.
In fact, my approach to getting fully booked is all about crystal clear clarity, setting up a solid foundation and then consistently rocking just a few simple, yet big impact, strategies done well.
If you’ve ever dreamt of having a thriving business you love, but feared you’ll never be that person, hear me when I say: Those fears are nothing but bullshit self-doubt.
Being booked out is possible for you and your business. And I can help.
Because having a roster full of excited clients naturally opens the door to a flood of other exciting opportunities too. Being booked out is your golden ticket to quickly growing your business empire for real (how ever that ‘empire’ looks to you!).
I’m not perfect, I make mistakes and learn new things all the time, and I’m still on my own business building journey, but take it from me:
I know from experience that your confidence soars when you’re booked out with a wait list of raving fans excited to work with you.
That’s not all. The market insights you’re able to gather by working 1-on-1 with premium clients is, well, priceless. Those insights mean your next offers - ecourses, ebooks, group programs, workshops, live events, meditation albums - are more likely to sell like hot cakes. Success begets success. Your reputation as an in-demand hot commodity snowballs. Influencers reach out to YOU. You wake up excited each morning and hit the sack proud each night. You sleep well, knowing you made the right decision to leave that soul sucking job, confident you’ll never have to go back. Your significant other stops asking you when all your hard work will pay off. And you finally have the steady cash flow and momentum to easily take your business to the next level, and to take your family on the holiday you’ve been promising them.
If there’s just one thing you take away after reading this letter, please let it be this: A delightfully full roster ISN’T just for a chosen few cool kids in your field. It is within your reach (yes, being booked out is possible for you!).
Remember, when it comes to your business, you’re the boss. That means you get to define exactly what ‘booked out’ looks like for you. Perhaps it means you work intensively with one client for an entire week, or exclusively for 6 weeks. Perhaps it means you work with 5 clients a month, 20 clients this year, or you fill 10 sessions a week - and always have Wednesdays and Thursdays off. The point I’m trying to make is that your version of ‘booked out’ can be whatever best suits your lifestyle goals, schedule and ultimate vision. It IS possible to be booked out and experience the sense of freedom and balance you started your business for in the first place.
And once you’re fully booked with 1-on-1 clients, the strategies and principles I’ve included in the Betty Booked Out Formula for you will help take you to 6 figures and beyond, help you grow your mailing list, help you fill group programs and retreats, and even help you create your own sales pages.
I know you’ll want to use this proven system over and over again, so you’ll get access to the Betty Booked Out Formula for the entire lifetime of the program (and for the record, this baby’s my flagship program - it’s not going anywhere!)
Like I mentioned earlier, your booked out success is my absolute priority, so I want pull back the velvet rope and share as many practical resources as I can with you. That’s why I’m also including access to my ever growing resource library. If it’ll help you get booked out sooner, I’ve included it here.
These pre-recorded Q&A sessions contain lots of extra juicy info to help you learn the new skills covered in this course. There's one for each of the modules of the core programs in this course PLUS a few little extra bonus ones!
In them, I cover questions asked by past students giving extra insight and additional thoughts to help you in your business-building momentum as you dive into the course content and apply it to your own business.
This program definitely isn’t for everyone. That said, if the bullet points below describe you, the Betty Booked Out Formula is probably perfect for you. You’ll get the most out of this program if you:
// Are a woman coach or creative who sells a service
// Want to work with clients 1-on-1
// Want to price at least one of your service offerings/packages at $1,000 or more
// Are great at what you do and genuinely love helping your clients get results
// Like practical step-by-step guidance and following proven systems
// Are not involved in MLM or mainly sell other people’s products
// Willing to put your heart into this program and do the work to see epic results
// Want to have a thriving business with offers that sell like hot cakes and happy clients who can’t stop raving about you
// Want to become the it girl in your field
// Feel it in your bones: it’s your time to shine!
If any of that sounds like you, I want to give you a massive bear hug (I think we’re about to become business besties!) and offer you my most comprehensive program to becoming booked out!
Priority access to all modules, including downloadable video, audio, transcripts, workbooks, templates, scripts and cheat sheets. Value: $2,997
Value $1,499
Value $997
I’m proud of all the incredible content in this program and confident you won’t need this, but - if you’re on the fence or if you’ve been burnt by other trainings before - I’m giving you the opportunity to put the Betty Booked Out Formula into action completely 100% risk free.
There’s A LOT of gold in the Betty Booked Out Formula. That’s why I’m giving you a full 2 weeks to check everything out.
If within 14 days you let me know that you’ve completed all the assignments and put everything into practice, and for some reason don't think it's for you, then I’ll happily personally buy the program back from you at full price. It’s as simple as that.
But, for the record, you DO have to do the work and you will have to show me proof that you completed everything! The Betty Booked Out Formula is for coaches, creatives and solopreneurs committed to being fully booked and doing the work to get there. This isn’t a bullshit get rich quick scheme requiring no effort, and it won’t work for you via osmosis alone.
My main goal is to help you get booked out. Taking action and actually applying everything you learn in this program WILL transform your business. I really REALLY want to help you succeed, so consider this your heads up that I will be strict on this.
PS. Trying to decide if the Betty Booked Out Formula is right for you?
Answer this question: What's 1 new clients worth to you? What about 10 new clients? What about a booked out roster? And then make your decision based on the likely return on investment you'll be getting. When you think about the incredible advantage you'll be getting thanks to the Betty Booked Out Formula - the ability to stand out in your industry, to attract and win awesome high-paying clients anytime you want - investing in this proven system today just makes sense. And my 14 day 100% money-back guarantee, means that you can dive into the complete step-by-step Betty Booked Out Formula today with absolutely no risk. Seriously, do yourself a favour and jump onboard today!
